Google Privacy Policy
When you use our services, you trust us with your information. We understand that this is a big responsibility and we work hard to protect your information and give you control over it.
This Privacy Policy aims to help you understand what information we collect and why we collect it, as well as how to update, export and delete your information.
Manage privacy settings
Is it required to change privacy settings?
Using the "Manage Privacy Settings" Tool
Effective on September 30, 2020 | Archived copies | Download the PDF
We create a portfolio of services that help millions of people daily to explore and interact with the world in new ways. Our services include:
Google software, sites, and devices, such as Search, YouTube, and Google Home
Platforms like Chrome Browser and Android OS
Products integrated into third-party apps and sites, such as ads and embedded Google Maps
You can use our services in various ways to manage your privacy. For example, you can sign up for a Google account if you want to create and manage content, like emails and photos, or view more relevant search results. You can also use many Google services when you sign out or without creating an account in the first place, such as searching on Google or watching YouTube videos. You can also choose to browse the web privately, using Chrome Browser in 'Incognito Mode'. Through our services, you can adjust privacy settings to control what information we collect and how it is used.
To help explain things as clearly as possible we have added examples, explanatory videos, and definitions of key terms. If you have any questions about this Privacy Policy, you can contact us.
INFORMATION GOOGLE COLLECTED
We want you to distinguish between the types of information we collect while you use our services.
We collect information to provide better services for all of our users - from identifying basic matters, such as the language you speak to more complex matters, such as which ads you will find most useful, or the people you care about most on the Internet, or the videos you may like on YouTube. The information Google collects and how it uses it depends on how you use our services and how you manage privacy controls.
When you are not signed in to a Google Account, we store the information we collect using unique identifiers associated with the browser, app or device you are using. This helps us do, among other things, preserve language preferences in browsing sessions.
When you log in, we also collect and store information with your Google Account, where we treat this information as personal information.
Items that you create or provide to us
When you create a Google Account, you provide us with personal information, which includes your name and password. You can choose to add the phone number or payment information to your account. Even if you are not logged into a Google account, you can choose to provide us with information, such as an email address, to receive updates about our services.
We also collect content that you create, upload, or receive from others when using our services. This includes items such as email you write and receive, photos and videos that you save, documents and spreadsheets you create and comments you make on YouTube videos.
Information that we collect while you use our services
Your apps, browsers, and devices
We collect information about the apps, browsers, and devices that you use to access Google services, which helps us provide features like automatic product updates and dimming your screen when your battery runs low.
The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name, phone number, and app version number. We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address, crash reports, system activity, date and time of your request, and the referring URL for that request.
We collect this information when the Google service on your device connects to our servers, for example when you install an app from the Play Store or when a service checks for automatic updates. If you use an Android device with Google apps, your device periodically contacts Google servers to provide information about your device and connect to our services. This information includes things like the type of device your device is, the name of your carrier, crash reports, and the apps you have installed.
Your activity
We collect information about your activity in our services. We use this information to do things like suggest a video on YouTube that you might like. The activity information we collect includes:
The terms you are looking for
The videos you watch
Views and interactions with content and ads
Voice information and audio settings when you use audio features
Purchase activity
People you communicate with or share content with
Activity on third-party websites and apps that use our services
Register the Chrome browser that you synced with your Google Account
If you use our services to make and receive calls or send and receive messages, we may collect phone history information such as your phone number, the number of the party calling you, the number of the party receiving the call, forwarding numbers, and timeFor calls and messages, their call history, call duration, routing information, and call types.
You can visit your Google account to find and manage activity information saved in your account.
Go to Google account
Information about your geographic location
We collect information about your location when you use our services, which helps us provide features such as driving directions for your weekend getaway or showtimes for movies showing near you.
Your geographic location can be determined with varying degrees of accuracy by:
Global Positioning System
IP address
Sensor data from your device
Information about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices
The types of location data we collect depend in part on your account and device settings. For example, you can enable or disable the geolocation service on your Android device using the device's "Settings" app. You can also turn on location history if you want to create a map of the places you travel to when you have the devices that use your account.
In some cases, Google also collects information about you from publicly accessible sources. For example, if your name appears in your local newspaper, Google may index and display that article for other people if they search for your name. We may also collect information about you from trusted partners, including marketing partners who provide us with information about potential customers for the business services we provide, and security partners who provide us with information to protect us from abuse. We may also receive information from advertisers to provide advertising and search services on their behalf.
We use various technologies to collect and store information, including cookies, pixel tags and local storage, such as browser web storage or application data caches, databases, and server logs.
Why Google collects data
We use the data to create better services
We use the information we collect from all of our services for the following purposes:
Offer our services
We use your information to provide our services, such as processing the terms you search for to produce results or to help you share content by suggesting recipients from your contacts.
Maintain and improve our services
We also use your information to ensure that our services are working as intended, such as tracking outages and troubleshooting issues that you report to us. We use your information to make improvements to our services. For example, identifying more frequently misspelled search elements helps us improve the spelling features used across our services.
Developing new services
We use the information we collect on existing services to help us develop new services. For example, understanding how people organize their photos in Picasa, Google's first photo app, helped us design and launch the Google Photos app.
Provide personalized services, including content and ads
We use the information we collect to customize our services for you, including providing recommendations, personalized content and personalized search results. For example, Security Checkup provides security advice that matches how you use Google products. Google Play uses information such as apps that you previously installed and videos that you watched on YouTube to suggest new apps that you may like.
Depending on your settings, we may show you personalized ads based on your interests. For example, if you search for "mountain bikes," you may see an ad for sports equipment when you browse a site that displays Google ads. You can control what information we use to show you ads by going to your ad settings.
We do not show you personalized ads based on sensitive categories, such as race, religion, sexual orientation or health.
We do not share personally identifiable information, such as your name or email address, with advertisers unless you ask us to do so. For example, if you see an advertisement for a flower shop near you and you choose the "click to call" button, we will collect your call details and give your phone number to the flower shop.
Go to Ad Settings
Performance Measurement
We use the data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like improve product design. We also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use several tools to do this, such as Google Analytics. When you visit sites that use "Google Analytics", the Google customer and "Google Analytics" may link information about your activity from that site to your activity from other sites that use our advertising services.
Communicate with you
We use the information we collect, such as your email address, to interact directly with you. For example, we may send you a notification if we discover suspicious activity, such as trying to sign in to your Google Account from an unusual location. Or we may inform you about future changes or improvements that we make to our services. If you contact Google, we will keep a record of your request to help you solve any problems you may encounter.
Protect Google, our users, and the public
We use the information to help us improve the security and reliability of our services. This includes detecting and responding to fraud, abuse, security risks, and technical issues that may harm Google, our users, or the public.
We use various technologies to process your information for these purposes. We use automated systems that analyze your content to provide you with features, such as personalized search results, personalized ads, or other features tailored to how you use our services. We analyze your content to help usControls your privacy
You have choices about the information we collect and how we use it
This section explains the main controls for managing your privacy across our services. You can also visit the Manage Privacy Settings section, which provides you with an opportunity to review and adjust important privacy settings. In addition to these tools, we also provide you with specific privacy settings in our products, where you can learn more information in our Product Privacy Guide.
Go to manage privacy settings
Managing, reviewing and updating your information
When you are signed in, you can always review and update the information by visiting the services you use. For example, Photos and Drive are designed to help you manage the specific types of content that you save through Google.
We have also created a place for you to review and control the information saved in your Google Account. Your Google Account includes:
Privacy controls
Activity controls
Decide which types of activities you want to save to your account. For example, you can enable "Location History" if you want to get traffic forecasts during your daily commute, or you can save your YouTube view history to get better video recommendations.
Go to "Activity Controls"
Ad settings
You can manage your preferences about the ads shown to you on Google and on sites and apps that partner with Google to display ads. You can modify your interests, choose whether to use your personal information to make ads more relevant to you, and enable or disable specific advertising services.
Go to Ad Settings
About you
Control what other people see about you across Google services
Go to "About You"
Shared recommendations
Choose whether you want your name and photo to appear alongside your activity, such as reviews and recommendations, that appear in ads.
Go to shared recommendations
Ways to review and update your information
My activity
My Activity allows you to review and control data that is created when you use Google services, such as your searches or your visits to Google Play. You can browse by date and topic, and delete some or all of your activities.
Move on to my activity
Google Dashboard
Google Dashboard allows you to manage information related to specific products.
Go to Control Panel
Your personal information
Manage your contact information such as your name, phone number and email.
Move on to personal information
When you are signed out, you can manage information associated with your browser or device, including:
Customize your search while checkout: Choose whether you want your search activity to be used to display more relevant results and recommendations.
YouTube settings: You can pause and delete YouTube history and YouTube views history.
Ad settings: You can manage your preferences regarding the ads you see on Google and on sites and apps that partner with Google to display ads.
Export, remove and delete your information
You can export a copy of the content to your Google account if you want to back it up or use it with a service outside of Google.
Export your data
You can also request that content be removed from certain Google services based on applicable law.
To delete your information, you can:
Delete your content from specific Google services
Search for specific items and then delete them from your account using My Activity
Deleting certain products from Google, including your information related to those products
Delete your entire Google account
Delete your information
Finally, an inactive account manager allows you to give someone else access to parts of your Google Account if you are unable to use your account unexpectedly.
There are other ways to control the information Google collects whether or not you are signed in to a Google Account, including:
Browser settings: For example, you can set your browser to notify you when Google places a cookie in your browser. You can also set your browser to block all cookies from a certain domain or all domains. But remember that our services rely on cookies to function properly, and among these things you will remember your language preferences.
Device-level settings: Your device may contain controls that determine what information we collect. For example, you can adjust the location settings on an Android device.
Share your information
When do you share your information
Many of our services allow you to share information with other people, and you have control over how we share. For example, you can share your videos on YouTube publicly or you can decide to keep them private for yourself.Note that when the information is shared publicly, this means that your content can be accessed through search engines, including Google Search.
When you sign in and interact with some Google services, such as adding comments on a YouTube video or reviewing an app in Play, your name and photo appear alongside your activity. We may also display this information in ads depending on your shared consent settings.
When does Google share your information
We do not share your personal information with companies, organizations, or individuals outside of Google except in the following cases:
With your consent
We will only share your personal information with third parties that are not affiliated with Google with your consent. For example, if you use Google Home to make a reservation through a reservation service, we will obtain your permission before sharing your name or phone number with the restaurant. We will ask for your explicit consent to share any sensitive personal information.
With domain administrators
If you are a student or work for an organization that uses Google services, the domain administrator and resellers who manage your account will have access to your Google Account. They may be able to:
Access and maintain information stored in your account, such as your email
View statistics about your account, such as the number of apps you install
Change your account password
Suspending or terminating access to your account
Receive your account information in compliance with an applicable law, regulation, legal process, or enforceable government request
Restrict your ability to delete or modify your information or privacy settings
For external treatment
We provide personal information to our affiliates or other trusted institutions or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. For example, we use service providers to help us support clients.
For legal reasons
We will share personal information outside of Google if we believe in good faith that it is necessary to access, use, retain, or disclose the information for any of the following reasons:
Comply with any applicable law or regulation, legal process or enforceable governmental request. We share information about the number and type of requests we receive from governments in our Transparency Report.
Apply the applicable terms of service, including research into possible violations.
Discovering or preventing fraud, technical problems, or security issues, or other procedures for dealing with them.
Protect against harm to the rights, property, or safety of Google, our users, or the public, or as required or permitted by law.
We may share non-personally identifying information with everyone and with our partners, such as publishers, advertisers, developers, or rights holders. For example, we share information with everyone to display indicators about the general use of our services. We also allow specific partners to collect information from your browser or device for advertising and measurement purposes using cookies or similar technologies.
In the event that Google enters into a merger, acquisition, or sale of assets, we will continue to ensure the confidentiality of your personal information and send a notice to the users concerned before the personal information is transferred or subjected to a different privacy policy.
Keep your information secure
We make our services secure to protect your information
All Google products come with powerful security features that constantly protect your information. And the insights we gain from maintaining our services help us detect security threats and automatically block them from reaching you. And if we discover any danger we think you should know, we will inform you and guide you with steps to keep you better protected.
We work hard to protect you and Google from unauthorized access, modification, disclosure, or destruction of information in our possession, including:
We use encryption to keep your data private while it is in transit
We offer a range of security features, such as Safe Browsing, Security Checkup and 2-Step Verification to help you protect your account.
We review our information collection, storage, and processing practices, including physical security measures to prevent unauthorized access to our systems.
We restrict access to personal information to Google employees, contractors and agents who need to know that information in order to process it. Anyone who has access to this information is subject to strict contractual obligations to maintain confidentiality that exposes them to failure to fulfill their obligations to discipline or to termination of service.
Export and delete your information
You can export or delete a copy of your information from your Google Account at any time
You can export a copy of the content to your Google account if you want to back it up or use it with a service outside of Google.
Export your data
To delete your information, you can:
Delete your content from specific Google services
Search for specific items and then delete them from your account using My Activity
Deleting certain products from Google, including your information related to those products
Delete your entire Google account
Delete your information
Your information is being kept
We keep the data we collect for varying periods of time depending on what it is, how we use it, and how you adjust your settings:
You can delete some data whenever you want, like content that you create or upload. You can also delete activity information saved in your account or choose to delete it automatically after a specified period of time.
Other data is deleted or anonymized automatically after a specified period of time, such as ad data in server logs.
We keep some data until you cancel your Google account, such as how often you use our services.
However, we retain some data for longer periods of time when necessary for legitimate commercial or legal purposes, such as improving security, preventing fraud and abuse, or for regular record keeping.Financials.
When you delete data, we follow a deletion process to ensure that your data is completely and securely removed from our servers or is kept in a manner that does not allow the identity of its owner to be revealed. We try to ensure that our services protect information from intentional or unintentional deletion. Because of this, there can be a delay between when you delete content and when copies are deleted from our active and backup systems.
You can find more information about Google's data retention periods, including how long it takes us to delete your information.
Compliance and cooperation with regulators
We regularly review this Privacy Policy and make sure to treat your information in ways that are compatible with it.
Data transfers
We maintain servers all over the world and your information may be processed on servers outside of the country in which you live. Data protection laws vary from country to country, with some countries providing more protection than others. Regardless of where your information is processed, we apply the same protections as described in this policy. We also adhere to certain legal frameworks related to the transfer of data.
When we receive formal written complaints, we respond to them by contacting the person who made the complaint. We work with the relevant regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that cannot be resolved directly with you.
About this policy
When does this policy take effect
This Privacy Policy applies to all services provided by Google LLC and its affiliates, including YouTube, Android, and services offered on third-party sites (such as advertising services). This Privacy Policy does not apply to services that have separate privacy policies that do not include this Privacy Policy.
This Privacy Policy does not apply to:
Information practices of other companies and organizations that advertise our services
Services provided by other companies or individuals, including products or sites that may include Google services, be displayed in search results, or be linked from our services
Changes to this policy
We make changes from time to time to this Privacy Policy. However, we will not reduce your rights guaranteed by this policy without obtaining your explicit consent. We always indicate the date when the last changes were posted and provide access to archived versions for your review. If the changes are significant, we will provide more clear notice (including, for certain services, an email notification of changes to the Privacy Policy).
Related privacy practices
Selected Google services
The following privacy notices provide additional information about some Google services:
Chrome Browser and Chrome OS
Google Payments
Fiber
Google Fi
G Suite for Education
Read Along
YouTube for kids
Google Accounts Managed with Family Link for children under 13 (or the legal age in your country)
The Google Assistant feature is to collect audio data for children.
Other helpful resources
The following links outline helpful resources for you to find out more information about our practice and our privacy settings.
Your Google Account is home to many settings that you can use to manage your account
The Privacy Settings Manager guides you through the main privacy settings for your Google Account
The Google Safety Center helps you learn more about built-in security features, privacy controls, and tools to help you set digital ground rules for your family online.
The Privacy and Terms of Service provide further context in relation to this Privacy Policy and our Terms of Service.
The technologies include more information about:
How Google uses cookies
Technologies used in advertisements
How Google uses pattern recognition to recognize things like faces in photos
How Google uses information from websites or apps that use our services
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